Corporate slogans

September 8, 2008 Leave a comment Go to comments

Corporate taglines have been feverishly downgrading their own loftiness in recent years I notice. The National Lottery began with a bold “IT COULD BE YOU” but realising the pathetic odds, reduced to “Maybe, just maybe” and then a rather hopeless ‘think lucky’.  I’m certain the next one will either be “Oh Per-lease!” or be all socially responsible and honest with “You gotta be green” and then after 2012 it will be “Spare a quid for a bankrupt company after the games Guv?”

(Coincidentally, as I write, I hear reports of a young boy seeing a sign in a crowded store reading “National Lottery-play here”.  He complained, “This is no good! There’s no room to play here!” so perhaps “LOTTERY -THIS IS NO GOOD!” would be ideal)

Asda always used to raise a smile when they had those rocks outside their stores declaring “Permanently low prices – forever!”  I see their temporary state of permanence has now been replaced with “ Always – happy to help”.  What next I wonder? “Occasionally stocking stuff you want” perhaps.

Any more?

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  1. September 8, 2008 at 6:07 pm

    Lol, I’ve noticed similar.

    Realising that they cannot afford to pay cheapo prices, it’s now ‘That’s Asda price!’. In other words, take what ya get, eh? :P

    Nice blog, thanks for the entry, it gave me a laugh.

  2. September 8, 2008 at 6:15 pm

    Mission accomplished then Mark – thanks

  3. scottthedot
    September 9, 2008 at 1:11 pm

    Did the Post Office not change their tagline to ‘maybe – just maybe’. If not, they should.

  4. danpoulton
    September 10, 2008 at 9:13 pm

    Like the lotto bit. My suggestion for their new slogan would be ‘well, it’s a laugh, innit?’. Or for Royal Mail: ‘clearly, we’re taking the piss.’

  5. Derek Thompson
    July 26, 2009 at 10:07 pm

    A good, funny website – are you now on an extended sabbatical?! Alternative Royal Mail slogan: millions of letters delivered every year – many of them to the correct addresses.

    • Tyagnx
      July 26, 2009 at 10:26 pm

      Thanks mate. Is that DT of F&T I once met at NR? Yes am trying very hard not to be funny for a while … glad you think I’m failing;) Nice slogan btw.

  6. Derek Thompson
    July 26, 2009 at 10:32 pm

    If F is for French then yes, that was us! You have an excellent memory. Twas my only visit to NR actually. That was back in the days when we earned money from our submissions – now we tend to live on scorn and neglect. It’s very slimming and surprisingly more-ish. You’ve almost inspred me to set up a blog – has it helped you get any work?
    :o)

    • Tyagnx
      July 26, 2009 at 10:35 pm

      [SPLUTTERS INTO CUP OF BILE] hahahahahahahahahaha – great joke!

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